So I can expect my press release to appear in all newspapers, right? Will the ad value cover the cost of my PR campaign? Are you saying our new office refrigerator is not newsworthy PR material? There are still loads of misconceptions about PR.

In this section we raise the curtain on the ins and outs of the PR profession. Through the following blog articles, video interviews and even our very own ‘Zonder Embargo’ series, you get valuable insights into the daily practices at Evoke as well as some handy tips and tricks for the next time you rev your PR engine.