Keeping up press momentum for brake specialist TMD Friction

Press support

TMD Friction, a subsidiary of Nisshinbo Holdings Inc., is a leading manufacturer of brake linings for the automotive and braking industries. The company offers a wide range of products including disc and drum brake linings for passenger cars and commercial vehicles, as well as brake linings for motorsports and industry-specific friction materials. TMD Friction's brands, such as Textar, Mintex, Don, Pagid, Cobreq, Nisshinbo, and Bendix, are well-known in the global spare parts market.

To support their press communication in Belgium and the Netherlands, TMD Friction has chosen Evoke as their partner and our cooperation has seen several press release send-outs and secured interviews. Additionally, Evoke organized a press trip to one of TMD Friction's production facilities in Germany, where journalists were given an exclusive peek behind the scenes. As a result of the press trip, a six-page coverage piece on TMD Friction was published in the reputable aftermarket trade journal Infogarage.