Building the SANS Institute brand

Brand building & positioning

Since 2017, the SANS Institute has been counting on Evoke's expertise to position itself on the Belgian market.

The leading player in cybersecurity training worldwide

The SANS Institute was founded in 1989 as a cooperative research and training organisation. Today, it is the most trusted and by far largest provider of cybersecurity training and certification for professionals in public and private institutions worldwide. Renowned SANS instructors teach more than 60 courses at physical and virtual cybersecurity events and on demand.

To build the SANS brand and promote its offering among professionals, but also to raise awareness on cybersecurity issues among the general audience, the Institute has been calling on Evoke's knowhow for several years now to share its expertise and obtain regular press coverage.

Translating technical insights into relevant content

Something we have successfully managed to do, by translating and adapting the often highly specialised and technical SANS insights into locally relevant, easily understandable and original content: from press releases, blogs and expert visions to interviews and talks.

The result: a steady stream of coverage, both in specialised vertical outlets, business press and mainstream media.