Giving Maison Sport’s Belgian launch a head start

PR launch

Maison Sport is a technology platform that connects ski instructors directly with students. To announce their launch in Belgium, they called on Evoke to introduce them to the Belgian press.

Pitching

Maison Sport was launched by former British Olympic skiers and offers an alternative for booking lessons with ski schools. Booking directly with a ski monitor reduces the cost by 50%. In addition, it is an ethical and profitable way for affiliated monitors to organise lessons, as they keep 93% of the cost of a ski lesson.

To celebrate the Belgian launch of the platform, Maison Sport asked us to pitch their story to journalists. Time was of the essence, as the skiing season was coming to an end. We managed to secure two big interviews with Business AM Radio and L’Echo, resulting in a full-page article. This coverage will certainly boost Maison Sport’s brand recognition.