Brand building for Mandourelle
The importance of social media in business is growing everyday. With over half of the world’s population using social media, platforms like Facebook and Instagram have a huge impact and are a great way to reach new potential customers. That's why we consciously choose to actively post on our Evoke platforms, and why more and more businesses are coming our way to manage their social media, such as Mandourelle, a wine cellar that recently opened its doors in Overijse.
Social media, the new normal
Social media has the power to let you connect and engage with your followers and thus potential customers. Unlike traditional media, social media is a two-way street and an ideal place to better serve your customers. By behind-the-scenes posts, introducing the followers to the people behind the company and giving a clear overview of the products, Mandourelle has already successfully welcomed many new faces and wine aficionados.
We also deploy strategic tips and tricks for brand building and brand awareness. Examples are targeting the right audience, using the appropriate language for each platform, creating relevant hashtags and including eye-catching visuals to accompany strong content that is just about the right length. By doing so, we already noticed an increase in traffic to the Mandourelle website.
Social media also gives people the chance to easily share their experience with the company and its products. This way, we had the opportunity to share some stories of highly satisfied customers. In turn, these customer experiences also immediately generate trust among other wine enthusiasts.