Sales videos at the Sensolus office
Video content marketing
An image says more than a thousand words. And a moving image maybe even more than ten thousand words? With video content marketing, you are able to promote your company's products or services. Not only do videos generate more customer trust and credibility compared to written text, they are well-loved by search engines, attract a wide audience and are suitable to share on any platform. Conclusion: video content marketing cannot be ignored in these times where everyone is constantly fighting for the audience’s attention.
Ready, set, go
Sensolus, specialized in end-to-end asset tracking solutions via IoT, spearheaded our video content marketing service. In a single day a total of 14 videos were created in four different languages. Good time management and careful preparation were the keys to success. During the preparations – coming up with ideas, writing out scripts and briefing salespeople – Sensolus identified four themes as the main topics, more specifically its key markets: transport and logistics, manufacturing, waste and rental/fleet management. Thorough information processing with a single theme per video ensures viewers to immerse themselves in the story.
During the recording of the videos, Evoke provided camera, sound and lighting equipment alongside an experienced crew. The Sensolus office was transformed into a filming set. Thanks to a great collaboration with Sensolus’ marketing and sales team, the shoot was a great success.
A win-win situation
After a careful video edit with the incorporation of Sensolus’ feedback, the sales managers of the Ghent-based scale-up received the final videos to share on their personal LinkedIn profiles, which is, on the one hand, an authentic way and convenient method to introduce themselves to future customers. On the other hand, the videos increase the company engagement amongst employees. A win-win both internally and externally for Sensolus.